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Why Players Avoid Real Madrid thumbnail8:44

Why Players Avoid Real Madrid

What to study

Curiosity Gap

  • The arrow points at a superstar and calls him the reason, without saying the reason for what until you read the title.
  • Then it clicks.
  • Players avoid one of football's biggest clubs, and he is somehow why.
  • Fans of the club cannot leave that unanswered.
How the packaging works
Title

The title makes the surprising claim that players avoid a giant club.

Thumbnail

The thumbnail pins the blame on a recognisable face and shows the club's badge.

Remix this

Use this when a claim needs a person attached. Point the accusation at the face with an arrow so every he or this has a visible target, and let the title supply the mystery it belongs to.

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The transferable lesson

Give every accusation a visible face to point at.

NicheGeneral SportsFootball
Video formatCase Study
Click driverCuriosity GapIdentity & Self-Relevance
Visual signalSupporting TextArrowFace-Led

Turn this reference into your next thumbnail brief

Take what works here and give your designer a clear direction.

  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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