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Is It Too Late For You To Start Violin? thumbnail15:19

Is It Too Late For You To Start Violin?

What to study

Identity & Self-Relevance

  • Too late for you aims straight at the adult who keeps almost starting, and the split answers with a fan, day two against day 1258, in a concert hall.
  • The hosts' delight seals it, the image hands you hope and the click buys the story.
How the packaging works
Title

It asks the viewer's private fear as a direct question.

Thumbnail

A fan's day-two and day-1258 split answers the question with proof.

Remix this

If your audience fears they missed their window, ask the fear as a question and answer it with a member of your own community. A peer's proof lands harder than the expert's, because the viewer can be the peer.

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The transferable lesson

Ask the fear, answer it with a peer's proof

NicheMusic
Click driverLoss AvoidanceStakes & TensionCuriosity GapDesired OutcomeIdentity & Self-Relevance
Visual signalBefore and AfterSide-by-Side ComparisonSplit Screen

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  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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