17:12SIDEMEN play AMONG US but everyone has -200 IQ (Sidemen Gaming)
Expectation Violation
- Everyone plays to win, so a match where everyone plays stupid flips the norm, and minus 200 IQ makes the flip absurd.
- The shocked faces sell how badly it goes.
- The game characters tell fans exactly which game before a word is read.
Title
The title names the game and the absurd rule twist.
Thumbnail
Shocked faces and game characters show the chaos the twist causes.
When your audience has seen the normal version a hundred times, package the broken version. State the silly rule in the title and let faces react to it in the image.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Break a familiar format with one absurd rule.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer