9:13Alex Hormozi's Facebook Ads Strategy for 2026
Expectation Violation
- Most people believe paid ads are hard and expensive.
- A famous business face calling them so easy breaks that belief, and the tweet card format makes the quote feel real and on the record.
- You click because you want him to be right.
Title
The title borrows a famous name and stamps the strategy with a year.
Thumbnail
The thumbnail shows the bold claim as a tweet beside the recognisable face.
Use this when a respected name has said something your audience doubts. Show the quote as a real post or card, not plain text. The card format makes the words feel documented, not invented.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
A documented quote beats the same words as caption
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer