7:30How I Have Time For Everything (From A Principal At Amazon)
Desired Outcome
- Anyone with a demanding job wants time for everything.
- The icons floating around show what “everything” means here, a baby, a dog, golf and music, plus the Amazon and YouTube logos.
- “Principal at Amazon” in the title tells you the job is serious, so the answer is worth hearing.
Title
The title promises the outcome and stamps it with a serious job title.
Thumbnail
The thumbnail turns a packed life into icons floating around him, with his hands raised as if he's calmly juggling them all.
Use this when your credential does the heavy lifting. Put it in the title and show the busy life as simple icons. Each icon is a claim the video must back up, so only show what is true.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Show everything competing for your time as icons and put the credential in the title.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer