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My 11 Health Essentials (To Live To 120+) thumbnail9:29

My 11 Health Essentials (To Live To 120+)

What to study

Desired Outcome

  • The promise is extreme, live past 120.
  • What makes it clickable is that the answer looks buyable.
  • Eleven real objects float around the man famous for trying it.
  • The path from his routine to yours feels short.
How the packaging works
Title

The title attaches an eleven item list to an extreme outcome, living past 120.

Thumbnail

The thumbnail circles the actual eleven objects around the man known for the experiment.

Remix this

Use this for list videos where each item is a real thing. Arrange the objects around you so the promise looks complete, and let the title carry the outcome.

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The transferable lesson

Real objects around the creator make a list feel gettable

NicheHealth & Fitness
Video formatList / RoundupAdvice
Click driverDesired OutcomeScale & Specificity

Turn this reference into your next thumbnail brief

Take what works here and give your designer a clear direction.

  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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