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I Spent 100 Days Making a Game... Here's What Happened thumbnail8:06

I Spent 100 Days Making a Game... Here's What Happened

What to study

Curiosity Gap

  • The title withholds the ending and the split only hints at it.
  • Day one is a blank grey box.
  • Day one hundred adds colour, zombies and a gun, visible progress but modest, so you click to learn whether the effort paid off.
How the packaging works
Title

The title gives the timespan but keeps the outcome back.

Thumbnail

The thumbnail splits an empty grey day one against a busier, still modest day one hundred.

Remix this

When your progress is honest rather than jaw-dropping, show it straight and let the title hold back the verdict. If you teach, a truthful middling result can pull harder than a polished fake one.

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The transferable lesson

Withhold the verdict; let modest progress stay honest.

NicheGaming
Video formatTime-Lapse or Process
Click driverCuriosity GapScale & SpecificityStakes & Tension
Visual signalSupporting TextBefore and AfterSide-by-Side ComparisonTransformationSplit Screen

Turn this reference into your next thumbnail brief

Take what works here and give your designer a clear direction.

  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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