7:53Why Great Movies use the 60-30-10 Percent Color Rule
Curiosity Gap
- The three squares aren't random colours.
- They're the brown room, the orange glow and the red dress from the shot, in the amounts the rule names.
- You can check it against the image and it seems to work, but not why or how.
Title
'Great Movies' borrows the pull of cinema, and '60-30-10' is a named number rule, which sounds like a simple formula filmmakers can learn.
Thumbnail
The colour squares are stacked on the dark right side, clear of the actor, so the scene and its palette sit side by side and you can compare them.
When you teach a rule behind a visual style, pick a striking example and put the rule's parts beside it, taken straight from the example. Viewers can check it at a glance and click for the reason.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Pull the rule's parts from the example and show both.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer