11:41I Oversimplified Popular Packaging Designs
Expectation Violation
- The Lay's bag is instantly familiar, so the plain yellow bag beside it with 'Chips' and a bitten raw potato is funny.
- It's the brand reduced to what it literally says.
- The bite out of a raw potato is the detail that makes it silly.
Title
'Oversimplified' names the joke in one word, and 'Popular' promises brands you'll recognise, which is what makes the simplified versions funny.
Thumbnail
Keeping the same yellow bag and swapping everything else for a childish font and one bitten potato makes the change instantly readable, even at feed size.
If your topic has famous examples everyone knows, strip one down to its most literal, obvious version and show it beside the original. The more literal your version, the quicker the joke lands.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Strip a famous design to what it literally says.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer