14:30Why did Lidl open a pub?
Curiosity Gap
- A pub bolted onto a Lidl is odd enough to stop you.
- The title asks why, and the thumbnail answers They had to, which only raises a bigger question.
- What could force a supermarket to open a pub?
Title
Naming Lidl gives a brand most UK viewers know well, and asking 'Why' in plain words makes the strange fact the whole promise.
Thumbnail
The yellow glow picks out the small pub on the big Lidl shed, and 'They had to.' ends in a full stop, as if the reason is simple.
When your title asks a question, let the thumbnail give a short, confident answer that raises a new question. The viewer gets a reply but still needs the video to understand it.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Answer the question with a bigger question.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer