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You Only Need 3 Shots to play great golf thumbnail34:05

You Only Need 3 Shots to play great golf

What to study

Desired Outcome

  • Golf tips usually give you more to practise.
  • 'Only 3 Shots' says you can drop most of it and still play great golf, which is a relief if you're swamped with advice.
  • Nothing says which three, so you click to find out.
How the packaging works
Title

'Only' removes the burden of learning every shot, and 'great golf' is a bigger promise than fixing one part of your game.

Thumbnail

LESS IS MORE sits on open grass beside his full backswing, so it reads at feed size and backs up the title's promise without naming the three shots.

Remix this

When your advice cuts a big skill down to a few essentials, put the small number in the title and a short line saying less is better in the thumbnail. Keep the essentials themselves for the video.

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The transferable lesson

Promise less to learn, and hide which parts stay.

NicheGolf
Video formatList / RoundupAdvice
Click driverDesired OutcomeCuriosity Gap
Visual signalPhotographyHeadline Text

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  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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