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This Is What You Need To Do To CHANGE Your Driving FOREVER thumbnail5:39

This Is What You Need To Do To CHANGE Your Driving FOREVER

What to study

Curiosity Gap

  • Setting up feels like the easy bit of driving.
  • The thumbnail shows an ordinary-looking setup and says DON'T, with one arrow on the club and one on the ball.
  • You can't tell exactly what's wrong, so you click to check it isn't you.
How the packaging works
Title

'CHANGE' and 'FOREVER' in capitals promise a permanent fix rather than a quick tip, which suits solution-aware golfers who've tried plenty of driver tips that didn't last.

Thumbnail

A ground-level close-up makes the driver head and teed ball the whole story, and the red DON'T and arrows stand out against green grass.

Remix this

When a common habit quietly causes a problem, show the habit close up exactly as people do it and put DON'T over it. Point arrows at the parts involved, but leave the fix out so viewers click to compare.

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The transferable lesson

Show the habit they have, say don't, and hide why.

NicheGolf
Video formatAdvice
Click driverCuriosity GapDesired OutcomeIdentity & Self-Relevance
Visual signalHeadline TextArrowBlurred BackgroundPhotographyNo face

Turn this reference into your next thumbnail brief

Take what works here and give your designer a clear direction.

  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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