19:26James May decides his greatest Top Gear car of all time
Curiosity Gap
- Top Gear fans know these cars on sight and have their own favourite.
- James May picking his is a verdict they'll want to argue with.
- The two old photos sit either side of him like finalists, so you click to see which one wins.
Title
'Decides' makes it a final verdict rather than a list, and 'of all time' means every series is in the running, so no fan's favourite is ruled out.
Thumbnail
Fans know James May's face and the two specials straight away, and the trophy and medal turn the photos into a contest before you've read the title.
When your regulars know your past work well, pick your all-time best and show two strong contenders as finalists. Keep the winner out of the title and thumbnail so fans click to check it against their own pick.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Show the finalists fans know, and keep the winner hidden.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer