6:35Rebranding HOT ONES Hot Sauces
Curiosity Gap
- The bottle you may recognise sits on the left, and an arrow points to a giant blurred version of the redesign.
- The question mark makes the hidden label the only thing you want to see.
- The known brand gives the before its weight.
Title
It names the famous brand being redesigned, which gives the blur its pull.
Thumbnail
It shows the real before bottle and hides the after behind pixels and a question mark.
Use this when your video ends in a finished design or rebuild. Show the starting point clearly and blur the outcome under a question mark. It only works when the before is something people already know.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Blur the after; a known before makes the reveal worth clicking.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer