12:035 Tips for Meeting People (From a Guy Who Couldn’t Use the Apps)
Curiosity Gap
- If you're tired of swiping, Hinge, Tinder and Bumble crossed out says you can stop.
- 'TRY THIS' promises a better way without saying what.
- And the tips come from a guy who couldn't use the apps, so they had to work without them.
Title
The bracket gives a plain tips list a credential you don't usually see, someone who couldn't use the apps, which makes you wonder why and trust the tips.
Thumbnail
The three app icons are recognised instantly by people who've dated recently, and one big red X across all three makes the verdict readable at feed size.
When your audience is fed up with the usual tools, cross out the logos they know with one mark and promise something else without naming it. Let the title explain why you're the one to ask.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Cross out the tools they're tired of, and hide the alternative.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer