17:177 Simple, Life-Changing Habits to Become *THAT GIRL*
Identity & Self-Relevance
- 'That girl' is the put-together woman from Pinterest and TikTok, and this audience wants to be her.
- The thumbnail puts Jillz in the middle of a moodboard of that life, so she looks like she's already there.
- HOW TO BECOME HER promises the route.
Title
The asterisks around THAT GIRL copy how the trend is typed online, and 'Simple, Life-Changing' pairs small effort with a big change.
Thumbnail
HER in yellow is the brightest colour on a cream collage, and the lifestyle photos read as a mood even when you can't make out each one.
When your audience already has a name for the person they want to become, build a moodboard of that life around your own face. Put their label in the title and the promise on the thumbnail.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Surround yourself with the life they want, then promise the route.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer