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The Problem with Online Relationships... thumbnail8:18

The Problem with Online Relationships...

What to study

Curiosity Gap

  • The two in the middle look like a couple on their phone cameras, and the pair either side are watching, one grinning, one side-eyeing.
  • 'No Privacy.' says the relationship plays out in public.
  • You click to find out what went wrong.
How the packaging works
Title

'The Problem with Online Relationships' reads as a verdict on a trend lots of viewers are part of, and the trailing dots hint the answer is awkward.

Thumbnail

'No Privacy.' with a full stop reads as a flat verdict, and the red 'Privacy' names the problem, while the watching faces show what it looks like.

Remix this

When your title promises 'the problem with' something, answer it in the thumbnail with a two-word verdict. Then show the people involved with others looking on, so viewers still want the story behind it.

Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.

Make this prompt yours

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The transferable lesson

Answer the title in two words, but keep the story.

NicheRelationships
Video formatVideo Essay
Click driverCuriosity Gap
Visual signalHeadline TextCollagePhotography

Turn this reference into your next thumbnail brief

Take what works here and give your designer a clear direction.

  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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