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5 Passport Mistakes That Will DENY You from Boarding the Plane thumbnail4:46

5 Passport Mistakes That Will DENY You from Boarding the Plane

What to study

Loss Avoidance

  • Many travellers don't know a passport problem can stop them boarding.
  • A red DENIED stamp is the verdict nobody wants at the gate, and Aly's worried look, passport in hand, makes you wonder whether yours is fine.
How the packaging works
Title

'Mistakes' tells problem-unaware travellers there are traps they haven't heard of, and five is few enough to check before a trip.

Thumbnail

The stamp repeats the title's DENY, but the Eiffel Tower through the window adds what the title leaves out, the trip you'd miss.

Remix this

When a common mistake has a real cost, show that cost as the verdict viewers dread, like a stamp or a refusal, next to what they'd lose. Let the title name the mistakes, not repeat the stamp.

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The transferable lesson

Stamp the consequence beside the thing they'd lose.

NicheTravel
Video formatList / RoundupAdvice
Click driverLoss AvoidanceCuriosity Gap
Visual signalFace-LedPhotographyHeadline Text

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