14:29The Packing Tip You Might Not Like, but Probably Need
Desired Outcome
- If you overpack, the red case spilling clothes looks familiar, and the small black bag looks like the goal.
- SHORTCUT says getting there is quick.
- But the title warns you might not like the tip, so what's the catch?
Title
'You Might Not Like' admits the tip asks something of you, and 'Probably Need' tells overpackers the problem is theirs without saying what to cut.
Thumbnail
The outfit strip across the top answers the fear of running out of clothes, and the bags either side of Aly act as the before and after.
When your tip asks viewers to give something up, warn them in the title and show the payoff in the thumbnail, with the before and after either side of you. Add one piece of proof that answers their biggest fear.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Warn them there's a catch, then show the payoff.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer