7:18STOP Flying With a Carry-on, Instead try This (3 simple rules)
Desired Outcome
- If you hate paying for bags, FREE with an arrow to a soft purple bag promises a way round the fee.
- 'STOP Flying With a Carry-on' is a surprise, because a carry-on is meant to be the cheap option.
Title
'3 simple rules' says the switch is easy, and also hints there are conditions that decide whether the bag really flies free.
Thumbnail
One huge word and one arrow tell the story at feed size, and the purple bag stands out against the grey cabin, so the arrow's target is obvious.
When your method saves viewers money, put one money word like FREE huge in the thumbnail, with an arrow to the thing that delivers it. Let the title tell them to stop what they thought was the cheap option.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Put the saving in one word, with an arrow to its source.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer