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I Tried LA's Most Overrated Food thumbnail30:41

I Tried LA's Most Overrated Food

What to study

Borrowed Recognition

  • In-N-Out and Erewhon are LA icons, so calling them overrated will rile their fans.
  • Harrison's flat, unconvinced face is the verdict, set against crowds lining up behind him.
  • Their own signs name both places, so no added text is needed.
How the packaging works
Title

'LA's' borrows a city known for food trends, and 'Overrated' promises to say which ones aren't worth the hype.

Thumbnail

Holding a pink smoothie and an In-N-Out burger up to the lens shows exactly which famous items are being judged.

Remix this

When you're judging places your audience already loves, show their signs so no text is needed. Show the crowds as proof of the hype and keep your own face unimpressed.

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The transferable lesson

Let a crowd show the hype and your unimpressed face show the verdict, so fans want to hear why.

NicheFood & DiningTravel
Video formatReview
Click driverBorrowed RecognitionExpectation Violation
Visual signalFace-LedPhotography

Turn this reference into your next thumbnail brief

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  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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