20:43If I Wanted to Get Shredded By Christmas, I'd Do This
Desired Outcome
- LAYER makes fat loss sound like peeling something off in stages, not one long grind.
- The yellow tint shrinks from a soft belly to faint abs to nothing, so viewers can find their own stage.
- Only the third Jeremy smiles, which marks the finish line.
Title
'If I Wanted to' has Jeremy, already lean, hand over the plan he'd follow, and By Christmas gives a deadline people already plan around.
Thumbnail
Three matching shots under LAYER 1, 2 and 3 read left to right like a progress chart, and the hidden plan in Do This is what moves you along it.
When your result comes in stages, show the same person at each stage in matching frames and number every stage. Viewers will place themselves on the scale before they read the title.
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Split a big result into numbered stages, so viewers can see where they stand and what comes next.
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