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The 3 Dog Breeds People Fear the Most | Cesar Unleashed thumbnail7:38

The 3 Dog Breeds People Fear the Most | Cesar Unleashed

What to study

Curiosity Gap

  • Cesar Millan is famous for calming dogs other people fear, so a list of breeds Cesar would never own is the last thing you'd expect.
  • Blacking the three dogs out as silhouettes lets owners of big breeds wonder if theirs is one.
How the packaging works
Title

'People Fear the Most' widens the pull to anyone wary of big dogs, not just owners, and 'Cesar Unleashed' marks it as an episode of a named series.

Thumbnail

Cesar's three raised fingers repeat the 3 DOGS, and the red brush stroke behind I WOULD NEVER OWN marks it as a warning.

Remix this

When you're known for taking on the hardest cases, list the few you'd still refuse. Show them as silhouettes so viewers have to guess, and hold up the count on your hand.

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The transferable lesson

List what even you would refuse, and hide the items as silhouettes so viewers check if theirs is there.

NicheAnimals
Video formatList / RoundupAdvice
Click driverCuriosity GapExpectation ViolationIdentity & Self-Relevance
Visual signalFace-LedLarge NumberPhotographyHeadline Text

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