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British Chefs Recreate Classic New York Food thumbnail39:37

British Chefs Recreate Classic New York Food

What to study

Borrowed Recognition

  • Katz's pastrami and a New York slice are dishes food fans know on sight, each with a famous original to beat.
  • The split gives each chef one icon to hold, with a sign behind naming where it's from.

Below this channel's typical views. Included as a creative reference.

How the packaging works
Title

Pairing British chefs with New York food pulls in both sides, Americans checking the Brits do it justice and Brits curious about the classics.

Thumbnail

The clenched grin behind that huge pastrami sandwich and the doubtful look over the pizza play up how high the bar is.

Remix this

When you take on famous originals from somewhere else, split the thumbnail so each panel holds one icon in front of the sign that says where it's from. Name your home and theirs in the title.

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The transferable lesson

Take on another country's famous classic and name where you're from, so both audiences want to judge the result.

NicheCookingFood & Dining
Click driverBorrowed RecognitionStakes & TensionIdentity & Self-Relevance
Visual signalSplit ScreenPhotography

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