25:55Google Maps vs Apple Maps - Is it time to switch?
Curiosity Gap
- Most phone owners rely on one of these two apps every day, so the matchup is personal.
- Is it time to switch hints their choice may be out of date.
- Two flat color halves holding just an icon each read instantly on a phone.
'Is it time to switch?' speaks to people who already picked a side and suggests something has changed since, which a plain 'which is better' never would.
The Apple Maps and Google Maps icons on teal and orange halves read at the smallest size, but the names repeat the title and nothing hints at a winner.
When you compare two apps or brands your viewers use daily, put their icons side by side on flat colors. Ask in the title whether it's time to switch, and let a hint of the verdict replace the names.
Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.
Show two options viewers already use and question their choice, so the comparison checks their own habit.
Turn this reference into your next thumbnail brief
Take what works here and give your designer a clear direction.
- 1 Start with your video idea
- 2 Define your title, promise and thumbnail
- 3 Share your finished brief with your designer