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Matthew McConaughey Eats His Last Meal thumbnail42:53

Matthew McConaughey Eats His Last Meal

What to study

Borrowed Recognition

  • Matthew McConaughey's face is known far beyond food fans, so it can pull in viewers outside a cooking channel's usual crowd.
  • The plates circling him are everyday comfort food, a cheeseburger, a club sandwich, coleslaw, so a star's last meal feels down to earth.
How the packaging works
Title

'His Last Meal' turns a dinner into a personal confession, the foods he'd pick above all others, which says more about him than a normal interview question.

Thumbnail

Five clearly lit plates ring McConaughey's face, and the white LAST MEALS logo along the bottom tells the show's fans which series this is.

Remix this

When a well-known guest makes a personal choice on your show, put their face in the center and ring it with the things they chose. The ordinary picks make a famous person feel close.

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The transferable lesson

Surround a famous face with the personal choices they made, so viewers feel they're seeing the person behind the fame.

NicheFood & DiningCelebrity & Pop Culture
Click driverBorrowed RecognitionCuriosity Gap
Visual signalFace-LedCollagePhotography

Turn this reference into your next thumbnail brief

Take what works here and give your designer a clear direction.

  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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