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Why Are 96,000,000 Black Balls on This Reservoir? thumbnail12:07

Why Are 96,000,000 Black Balls on This Reservoir?

What to study

Curiosity Gap

  • A reservoir buried in black balls to the far shore is strange, and nothing hints why.
  • Every zero in 96,000,000 makes the number look as huge as the view.
  • The arm sweeping out from the boat shows the balls run to the mountains.
How the packaging works
Title

'This Reservoir' points straight at the picture, so you read the question while looking at the balls, and the exact count makes it sound like a real project.

Thumbnail

The life vest and boat bow show the host is really out among the balls, which makes the scene read as real rather than edited.

Remix this

When your topic is a real place or object that looks unbelievable, stand in it and gesture across it. Put the exact count in the title and keep the reason out of both.

Ask your own AI chat for titles and thumbnail ideas for your video, using the psychology behind this one.

Make this prompt yours

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The transferable lesson

Stand inside a real sight that makes no sense, and ask why, so viewers need the explanation.

NicheScienceEngineering
Video formatExplainer
Click driverCuriosity GapScale & SpecificityExpectation Violation
Visual signalFace-LedUnusual ObjectPhotographySingle-Scene Composition

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  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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