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The Simplest Math Problem No One Can Solve - Collatz Conjecture thumbnail22:09

The Simplest Math Problem No One Can Solve - Collatz Conjecture

What to study

Expectation Violation

  • 3x+1 looks like school algebra, so it seems like something you could try.
  • Next to 'No One Can Solve', that ease makes the problem feel like a dare.
  • The formula sits huge over a tree of dots funneling down to one line.
How the packaging works
Title

'Simplest' against 'No One Can Solve' carries the click, and putting Collatz Conjecture last means only the jargon is lost when the title gets cut off.

Thumbnail

Showing the problem's nickname, 3x+1, in huge type lets viewers judge for themselves how easy it looks.

Remix this

If the hardest problem in your field looks simple on paper, show it in full, as large as it will go. Let the title name the difficulty so the gap between the two does the work.

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The transferable lesson

Show how simple a hard problem looks, and say nobody has solved it, so it feels like a dare.

NicheScience
Click driverExpectation ViolationCuriosity Gap
Visual signalHeadline TextGraph / ChartIllustrationNo face

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  2. 2 Define your title, promise and thumbnail
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