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How easy is it to steal $10,000 from a locked phone? thumbnail25:44

How easy is it to steal $10,000 from a locked phone?

What to study

Loss Avoidance

  • A lock screen is meant to keep your money safe, so 'locked' is the word that worries.
  • The owner is mid-call and looking away as a hand holds a red gadget to the phone.
How the packaging works
Title

'How easy' assumes it can be done and asks only how little effort it takes, while $10,000 makes the loss big enough to hurt.

Thumbnail

The red gadget and its rings are the only warm color against white and blue, so the threat is the first thing you see on a phone screen.

Remix this

When your topic is a threat people think they're protected from, show it happening while the victim is busy with something normal. Make the threat the only bright color in the frame.

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The transferable lesson

Show the danger happening while the victim is busy and unaware, so viewers picture it happening to them.

NicheCybersecurity
Click driverLoss AvoidanceExpectation ViolationScale & Specificity
Visual signalFace-LedPhotographyUnusual Object

Turn this reference into your next thumbnail brief

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  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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