37:00The Company Controlling Water Amidst Deadly Wildfires
Stakes & Tension
- 'my water, my assets.' sounds like the owner talking, so the company seems greedy before it's named.
- Raising the bottle in front of burning homes sets that pride against the disaster, and the pixelated logo invites a guess.
Title
'Amidst Deadly Wildfires' puts the company's control next to a disaster where water means survival, and 'The Company' holds back the name.
Thumbnail
The square blue bottle and pink hibiscus look like Fiji Water's even pixelated, and it's the only cool color in an all-orange frame.
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