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iPhone 13 Pro Max vs 13 Pro / 13 / 13 Mini / 12 / 11 / SE - Battery Life DRAIN TEST thumbnail11:09

iPhone 13 Pro Max vs 13 Pro / 13 / 13 Mini / 12 / 11 / SE - Battery Life DRAIN TEST

What to study

Curiosity Gap

  • Seven phones sit labelled in a row.
  • The two top models show question marks where their battery scores should be.
  • Every other result is given away free.
  • Hiding just those two turns a data test into a question you have to settle.
How the packaging works
Title

The title lists every model so searchers know their phone is included.

Thumbnail

The thumbnail ranks all seven phones and hides only the two results that matter most.

Remix this

When you test many products, show most results openly. Blank out only the one or two people care about most. Giving nearly everything away makes the hidden piece stronger.

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The transferable lesson

Give most results away; hide only the one that matters

NicheGeneral Technology
Video formatReviewComparison
Click driverCuriosity GapScale & SpecificityStakes & Tension
Visual signalHeadline TextSide-by-Side ComparisonRepetition

Turn this reference into your next thumbnail brief

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  1. 1 Start with your video idea
  2. 2 Define your title, promise and thumbnail
  3. 3 Share your finished brief with your designer
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