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History of Europe (1900-2021) Countryballs thumbnail10:28

History of Europe (1900-2021) Countryballs

What to study

Expectation Violation

  • A century of wars and borders retold by cartoon blobs is not how history normally looks, and silly faces on a serious map make you look twice.
  • The 1926 stamp promises the map moves through time, and your country is in there, wearing a face.
How the packaging works
Title

The title sets the serious scope, a full century of Europe.

Thumbnail

The thumbnail's cartoon balls promise a fun retelling while the date stamp promises movement.

Remix this

Use this when a dry subject can wear a playful format your audience already knows. The format promises fun before a word is read. Check your viewers speak the format's language first or the signal misses.

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The transferable lesson

A playful format can carry a dry subject.

NicheHistory
Click driverExpectation ViolationIdentity & Self-Relevance
Visual signalSupporting Text

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  2. 2 Define your title, promise and thumbnail
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